Reach
Who actually saw it, on which platform, and how quickly it travelled. Impressions are the floor of a report, never the whole of it.
Influencer Marketing Agency
ARBAB
The Doctrine
INFLUENTIAL.
QUANTIFIABLE.
UNSTOPPABLE.
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The House
About Us
Relevance, made measurable.
Arbab is an influencer marketing agency built on the belief that cultural relevance is the most powerful currency a brand can hold.
We design campaigns that move beyond surface impressions, creating stories that resonate deeply and deliver measurable growth.
Our team blends creative intuition with strategic precision, helping brands lead conversations, shape culture, and transform relevance into results.
The Ledger
How we measure
Every campaign, reported the same four ways.
Engagement
Saves, shares and comments over passive views. The signals that show a piece of content earned attention rather than bought it.
Conversion
What the audience did next. Tracked with per-creator codes and links, so credit sits with the work that actually moved someone.
Return
Revenue against spend, stated plainly. If a campaign did not pay for itself, the report says so before you have to ask.
Named campaign results will be published here as partnerships complete.
Capabilities
What we
command
Every engagement is built like a campaign of state: deliberate, measured, and impossible to ignore.
Retained & project-based. Global creator network, in-house production.
Brand Partnerships
We build long-term partnerships between brands and creators aligned on values, audience, and objectives. The focus is on consistency, trust, and relationships that compound over time, not one-off placements. These partnerships are designed to grow with the brand and remain effective as platforms and audiences evolve.
Content Licensing
We manage content usage rights and licensing agreements, enabling brands to extend the value of creator-produced content across paid media, websites, and digital channels. This ensures clear ownership, proper usage, and protection for both brands and creators.
Content Production
Our content production services ensure scroll-stopping content that keeps your viewers hooked and wanting more. We craft unique, original, branded and socially viral content guaranteed to perform across all distribution platforms. Masterful storytelling is our passion and our profession.
User Generated Content
We source and manage creators to produce authentic, brand-aligned content designed to perform across both organic and paid channels. The goal is content that feels natural to audiences while remaining structured, reusable, and aligned with brand objectives.
Full Influencer Campaign Management
We own the entire influencer campaign lifecycle, from strategy and creator selection to execution, reporting, and scaling. Brands benefit from hands-free execution, clear structure, and full accountability throughout the campaign.
Talent Management (For Creators)
We represent and manage creators with a long-term mindset, supporting brand partnerships, career positioning, and sustainable growth beyond short-term deals.
The Standard
Why Arbab
Most influencer marketing is sold on reach and settled on a feeling. I started Arbab because a brand deserves to know what every pound actually returned.
We are new, and we would rather say that than pretend otherwise. What it buys you is a founder on every call, a roster that is not stretched across forty other accounts, and reporting that arrives before you think to ask for it.
If that is the partner you want, tell us what you are building.
The Method
Process, reimagined
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01
Sourcing
A six-hundred-creator network mapped by audience truth, not follower counts. We shortlist the voices your buyers already trust.
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02
Negotiation
Rates, rights, exclusivity and usage, papered in days rather than weeks. We negotiate every clause as if the margin were our own.
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03
Management
Briefs, approvals, flighting, escalations. One command line from kickoff to final cut, with zero chase-ups on your side.
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04
Reporting
Live dashboards and post-flight autopsies: reach, ROAS, incrementality. What returned, what didn’t, and what ships next.
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Insights
Asked & answered
The questions every serious brand asks before commanding culture.
People trust other people more than they trust ads, plain and simple. That is why creator content beats studio ads on almost every metric that matters. We take it a step further by licensing the top-performing content into your paid channels, so a single campaign keeps paying off well after it goes live.
Follower count is the last thing we check, not the first. Before anyone makes it onto your shortlist, we look at who their audience actually is, how real their engagement is, and how they have performed in past campaigns. That vetting happens across a network of two hundred-plus creators, so a shortlist lands in your inbox within a few hours of confirming you want to work with us.
We never bet everything on one post. Every campaign runs as a portfolio of formats, tested weekly, so we can cut what is not working and shift budget toward what is. Deliverables are guaranteed by contract, and the strong results in our case studies come from this constant adjustment, not luck.
We know reach and views alone do not pay the bills. So alongside those, you get the numbers that actually matter to your business: cost per acquisition, return on ad spend, incrementality, and revenue directly tied to the campaign, updated live while it runs and wrapped up in a full report once it ends.
You will not be left guessing what happens next. We move through four stages, the same ones you saw earlier on this page: sourcing, negotiation, management, and reporting. Most projects go from signed agreement to first live post in about three weeks, and you will hear from us every week with a clear update on where things stand.
Yes. We are built to execute globally from day one, with a creator network that spans multiple regions and a process that already accounts for local-language content, regional disclosure rules (ASA, FTC and beyond), and cross-border payments, all under one contract and one reporting line.